Lead Sports Marketing - Loyalty

Profile

Lead, Sports Marketing - Loyalty

Date: Apr 28, 2023

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Lead, Global Sports Marketing - Athletes and Loyalty, is a strategic role that will work with the sports marketing regional teams, athletes, and contracts to help design memorable and unique Under Amour experiences that will be offered to Under Amour’s loyalty program members. These experiences could range from meet and greets with athletes, signed memorabilia, access to tips from athletes, exclusive interviews, shared communities, exclusive member only content from athletes participation and invites to certain events, etc. The goal of the role will be to help design and create extraordinary moments to reward and inspire loyalty program members.

Essential Duties & Responsibilities


Partner with Global Loyalty team to understand UA Rewards program is and how it supports UA’s business strategy.
Leverage understanding of the program to build out unique athlete experiences for the short- and long-term.
Develop Global Sports Marketing guidelines to identify and test into the right mix of what can be delivered across seasons / Athlete roster to create offerings unique to UA.
Work cross-functionally with Athlete teams to influence contracts, time scheduled with athletes etc. to create / deliver these unique athlete experiences across Regions.
Partner with Regional Loyalty teams to deliver athlete content and other experiences to use within UA Rewards benefits.
Global athlete marketing tasks such as assisting Sr. Lead/Manager with athlete roster management, and GTM athlete integration.


Qualifications (Knowledge, Skills & Abilities)


Bachelor’s degree required– In sports related works, communications, business management.
MBA preferred, but not mandatory.
Ideal candidate will have 5-7 years of relevant Sports Marketing experience working for either a Global Brand, Club, Federation, League and/or Agency.
5 years managing various team sports events and appearances.
3 years experience in building experiences with athletes and influencers.
Ability to think out of the box and influence asks from Athletes and contract agreements.


Education And / Or Experience


Experience with a loyalty program is strongly preferred.
Experienced working effectively in a matrixed organization is a plus.
Experience working in events on client or agency side a strong plus.
Prior experience working for a global company with a strong, premium brand and a distinct culture also highly valued.
Prior experience working with athletes / influencers, teams, properties, and owned initiatives.
Prior measurement and consumer insights development / implementation is preferred.
Prior short- and long-term financial planning experience is preferred.


Other Requirements


Location: This individual must reside within commuting distance from our global headquarters in Baltimore, MD.
Return To Work Designation: 2 days a week in-office, the remainder of work week remote.
Travel: 30-40%, might include weekends


Relocation


Relocation may be provided up to a specified amount.
Base salary range:: $97,930.00-$134,653.00


Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

Company info

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