Tea, Cakes and Games - A Lady's Choice

Summary: An insight into why women enjoy the newer online gaming sites and the current need to cater to their needs and the complexity of fine tuning these sites if online gaming is survive its mammoth wave of success.

You probably wouldn't even imagine the thought but though there is a gross generalization of online gambling being a male dominated activity, the reality is that women are fast becoming significant online gambling clienteles and a major investment opportunity. This trend also illustrates that while men may gamble for the thrill and the action, preferring "war and sports" themes, women will tend to play games like online poker, trivia and card games as a means of escape. In general, men play to win and women, while still competitive, play for more social reasons, ultimately preferring such games as this allows them to play the game from a safe home environment and allowing the freedom of playing at a time that fits into a woman's already busy schedule. You only need to look at the newer online gaming sites to know that they are already off-shooting sites devoted to online gaming for women. These sites feature pictures of attractive "hunks" that pop up with every screen change (this is in response to the scantily clad over-endowed women found on most gambling websites), news and informative articles about online gambling and upcoming legislation, daily game specials, winning strategies and tips, as well as recipes, beauty tips, horoscopes and links to other sites that provide information on women's health and issues. It's all about the overall experience that will make women want to come back to an online gaming site again and again. The lead has been taken by already popular with women such as iVillage and the newer and equally interesting sisterwoman.com. Additionally, women prefer online gaming since the benefits of learning the rules and strategies of the various games far outweigh the time initially invested by them. The intricacies of online gambling are mind-boggling and learning to play the games is time consuming. But once the games, the variations and bonuses studied, women who are involved in online gaming feel the rewards, entertainment and enjoyment are worth the effort. In turn, those sites that decide to cater to women will be rewarded for their efforts with long term loyalty that's worth its weight in gold!